Tackle Box landing page

Tackle Box was a silly (and fake) product that offered on-demand selfies from models for the purpose of pretending to be someone you’re not online. I launched this as an example of how anyone can get eyeballs on their project or startup even if they do not yet have any clout in the industry, as I launched it completely anonymously. I wrote a blog post that documents my process.

Marketing methods
Twitter, Reddit

Original and untraceable selfies for catfishing